Perfectly executing the wrong plan (from Google I/O)

  1. You Didn’t Understand The Problem You Were Solving
  2. You Asked Your Friends What They Thought
  3. You Listened To Users Instead Of Watching Them
  4. You Didn’t Test Your Riskiest Assumption
  5. You Had A "Bob The Builder" Mentality 
Harsh but worthy presentation from Google. Full article available on FastCo


Hey Guevara doesn't like IE

Hey Guevara is a new peer to peer insurance service currently in Beta. Probably not a disrupter, but certainly something that could cut through the overly complicated, bad user experiences of most insurance providers.

Mostly importantly unlike most insurers they don't take themselves too seriously. Check out their browser response page.


Old clip, but still a great presentation. Designing Obama's election campaign, by @simplescott

Not only did this team understand and implement an agile environment, before we turned it in to commonplace, but they also demonstrate the importance of bringing offline and online brand decisions in to one stream.


Tomorrowland music festival wearable faff

Well it's a good try and a broadly speaking it's a good concept, however it falls down in the execution. The finite details of setting it up and how everything has to be so precise sounds like far more work than it's worth to ultimately get emails and some random Facebook suggestions. Ultimately it doesn't do anything more than signing up on a website or getting a standard lanyard. The effort/reward ratio is way off.

Perhaps if the bracelet had unlocked extra access that would be something. Even better if it recorded locations and activities to produce a personalised summation to enjoy after the event. For triple points it could have acted as a payment service or alerted you to your favourite acts starting. Sadly not.

That said the launch vid (above) is really nicely produced. Good animation, charming voiceover and it's pitched just right for the Tomorrowland identity.


Google's Creative Lead joins a bank!

Dan Makoski, one of Google's Creative leads is leaving the search giant and going to work in-house for Capitol One.

For a Designer this seems like a strange story and indeed a strange career move, but according to Dan "here are few spaces as ripe for technology and human-inspired re-imagination as how people relate to their money"

He also goes on to point out that Capitol One has been building a significant internal creative team for some time. Just check out there offices

In my book that's one big hurrah for in-house design.

via FastCo