Lego's classy xmas brand ad #LetsBuild

Xmas ads are here. But forget about the tenuous schmultz from John Lewis and Sainsburys, with their brand strategy crowbarred on to the last second of a Creative Director's wet dream. This brand ad from Lego puts the product at the heart of the ad and lets an everyday scene play out, leaving the viewers to see the campaign and product for what it is -without the unwanted vocal help of Lily Allen.