29/10/2013

Google Nexus ad - empowering through technology

This TV and Cinema spot from Google could not have a better strategy, in my opinion.

A very, very simple idea of how technology is empowering, enabling and for everyone. All good thoughts to be aligned to. Whilst Apple's recent campaign is self congratulating (oh look at how well we design stuff) Google is turning their branding outwards and making the hardware/software simply a facilitator for life.

It's also really well directed.