Bellroy's beautifully integrated Brand & UX

Bellroy want to help you become a "Slim Ninja". Roughly translated this means they sell wallets. The difference between Bellroy and every other wallet maker trading online is that they have created a wonderfully observed piece of brand storytelling around streamlining the world's pockets/lives. They've tapped in to a popular notion of de-cluttering and built conversational content around that.

Not only does the web journey follow this all the way through, but it's ultimately fulfilled with the product and it's delivery.

Exquisitely designed packaging.

Elegantly crafted product.