The (beautiful) Little app for new parents

I recommend checking out The Little app is aimed at new parents/carers and provides ways in which to interact and play with young children. The app and supporting site are beautifully designed. Perfectly art directed photography combined with a light and airy UI set a perfect tone for this UX.

The old analogue man in me still struggles with the notion of a smartphone app to entertain kids, but I guess it's current technology that they'll be exposed to soon enough.