25/04/2013

My MORE TH>N icons out in the world


When I arrived at MORE TH>N in 2010 they didn't have a set of icons suitable for online use. A mixture of stock, bespoke and print icons were being used across the e-commerce journeys. I set myself the task of creating a new suite of icons, which went in to immediate use.

Each icon was specifically designed for use at a small size on a screen, however since they've been in use by the web team I've noticed them popping up in various offline marketing material.



Here they are in internal signage.


They even make the briefest appearance in MORE TH>N's recent TV spot. Can you spot them?