09/07/2012

Inside the deisgn of Adobe's software brand system


Well it seems like the recent trend for exposing the thinking behind designs is rolling on nicely. I've seen a lot of UI design project launches lately, but this one is a little different. I guess branding software could be described as the link between GUI design and visual identity.

Here we see the (in-house) brand team at Adobe run through the surprisingly thoughtful process of designing the recent Creative Suite identity.

I have a new found respect for this area of design. I particularly enjoyed the amount of effort that has gone in to defining an appropriate colour range for the ever growing suite.

(via idsgn.org)