Will the #Twitterbird become the new Nike Swoosh?

Since it's launch in 2006 Twitter has built the fastest information channels on the web. At this point in time it's significance can't be ignored. Although it's logo update might seem like a major change it boldly sets out to achieve what Nike took 20 years to do. It has removed it's name from the logo and site.

Initially it seems stark. Like something is missing. Time will tell if Twitter can do enough to make their new bird synonymous with their brand, which will undoubtedly be linked to their ability to turn a VC funded startup in to a profitable business.

I suspect they can do both.