Which idiot Creative Director convinced Blackberry to run this?

If it's not bad enough for poor old Blackberry, having to compete against Apple's iconic iPhone, now they are trying compete with Apple's iconic Think Different campaign.

It's hard to ignore the irony of Blackberry, who have clearly lost ground by simply following competitors, running a campaign inferring that Apple are conformists.

Shockingly poor creative strategy Blackberry. Must try harder.