16/09/2011

Timex retro packaging




I don't know why I'm noticing (and posting) a bunch of packaging design work. Perhaps it's a subconscious reaction to the non-physical design work that consumes my brain these days. Either way this watch box from Timex is beautiful. The watch itself is an eighties style digital design, so the box is a perfect match. The sliding lid reminds me of the wooden pencil boxes we used at school (in the 80s). The diagonal lines and LED typeface are straight out of tron. But the aspect of the packaging that makes me spidey senses tingle is the dayglo trim on black against the black panels. I doubt it's the most environmentally friendly piece of packaging work, but it's certainly one of the most stylistically rewarding.