Hat's off to Amazon's packaging team. Amazon's own brand packages are a triumph of simplicity and functionality. No excessive padding. No hassle unboxing. Strong branding. Low cost.
It's a perfect solution for the Amazon brand, who have made themselves the number one online retailer, by taking the hassle away from customers. The brand's low entry points allows for quick, simple transactions that you can rely on. Just like the boxing. No thought, just one perforation and your goods are in your hands. The final step in Amazon's UX is befitting of their online experience.