30/08/2011

Poor UX is losing you money

According to econsultany's paper on Reducing Customer Struggle poor online user experience is costing UK businesses billions of pounds.

"Companies able to quantify site abandonment estimate they are losing the equivalent of 24% of their annual online revenue due to a bad online experience. This equates to more than $50 billion lost in the US and around £14 billion lost in the UK in the last year."

26/08/2011

Current TV rebrand finally emerges

Waaaaaaaaaaaaaaay back in April 2009 Current TV's then Creative Director Jordan Kretchmer set about selecting a global brand agency using Twitter. The brief (outlined in 140 characters) sought a forward thinking, social media savvy brand agency to redesign Current TV's visual identity. The process was played out on Twitter over the following months, but then it all went very quiet.



Fast forward to 2011 and the new visual identity has been launched by Wolff Olins. It seems that for what ever reason the Twitter agency selection plan fell apart and a more traditional selection method was employed. Regardless of what the new identiy has turned out like I think it's a shame the Twitter selection method was dropped. I still think it's a good solution to the way in which agencies are selected. I'd like to see more Brand Teams open up their internal workings to attract like minds.

22/08/2011

I'm judging Brainyhacks Brighton





Got a brain? In or near Brighton? Then put it to good use and join Brainyhacks on Tuesday 6th September.

As part of the Brighton Digital Festival the good folks at Pixelgroup are putting on a hack event, aimed at putting creative minds to good use for a local charity. All you have to do is gather up five creative mates, register your team and show up on the night. Food and drink are provided and the team with the best response goes home with a prize.

I'm going to be there as a judge. Offering bad advice and giving terribly misguided feedback to the teams. I hope you're there too.