05/07/2011

Moneysupermarket launches the least integrated campagin ever

Earlier this year Moneysupermarket switched ad agencies from MCBD (now part of Dare) to Mother. When I heard I was excited to see what Mother could bring to the insurance/price comparison brand world. Well here is the answer. The TV campaign breaks today


Here is what Moneysupermarket.com looks like today...


And here is their Facebook page...
Hmmmmm.
Product in one hand. ATL campaign in the other. Anything connecting the two?
Nope.
9 out of ten for the funny TV ad. 0 out of ten for the campaign.