18/06/2011

D&AD asks 'what does the future hold'


Photo by Research Studios

I love the D&AD annual. Yeah i know it's a ludacrisly self indulgent piece of print work and I know it probably amounts to twenty thousand dead trees for each one, but they are a wonder to behold. Every year the designer how is charged with creating it comes up with something even more beautiful than the last. However this time round it seems the D&AD are looking at alternative publishing methods. I would say it's been hard for the D&AD to catch up with the digital world, but this looks like they are starting to move in the right direction. I'm excited to see what they come up.

D&AD asks 'what does the future hold'