21/03/2011

Starbucks brand rolls out


When the design community started to rabbit on about the updates being made to Starbucks' logo. I thought, like many people, who cares?! The change seemed so minor that it was hardly worth registering. The icon had a small amount of tidying up, nothing to write home about. The name has been dropped, which is a bold move. But hardly ground breaking for a brand of it's scale.

As with most brand design projects it seems that the logo is just a piece of the whole puzzle. Now we are starting to see the new design language being rolled out, it's clear the Starbucks brand team has a bigger plan at work.

More details and opinion on the mighty Under Consideration
Official launch clip on the Starbucks site