Print that looks like web pt1

This double page ad was in Metro a few weeks back. It's a fairly simple travel & tourism proposition, but strangely the creative has been made to look like a web page.

At the risk of showing my advertising ignorance, I find it hard to see the logic in this. Is the Canadian tourist board trying to make us think it's 'web savvy'? Is it attempting to attract the 'Facebook generation'? - bit patronising if that's the case.
 The ad is complete with mock embedded video
Media carosels
It even has share links to Twitter and Facebook. Very odd.