I am MORE TH>N Freeman
This new little project has gone live this week.
It's a simple idea; for every tweet MORE TH>N will donate £2 to the Have A Heart Appeal. Each person who hits the tweet button will have there Twitter avatar added to the giant mosaic.
The idea was born out of watching the twitter responses to the TV ads. The thing that got played back to us over and over again was the pay off line from the scripts "I'm MORE TH>N Freeman", so I thought any Twitter activity should reflect that. It's not perfect, but the whole thing was turned around in just over a week, so please forgive any roughness around the edges.
The aim is raise £20,000 just using Twitter. All it costs you is a tweet and all the money goes towards a fantastically worthy cause. So go ahead and HIT THAT TWEET BUTTON.