25/02/2011

Aston Martin ditches in-house for agency


When I first saw this article in Campaign I thought "ooh that's a juicy account, really nice brand to work on, I wonder who will grab it", then when I got to the third paragraph I realised Aston Martin is going out to pitch instead of continuing with their in-house team.

I have to admit I can't recall any recent Aston Martin ads and their website is looking ropey, but I'm still sad to see a brand moving against the trend for in-house :(