18/05/2010

Orange + TMobile = everything everywhere


For a while we've been hearing about a merger between UK mobile networks Orange and TMobile. Initially there were questions over how they would combine the brands or if the TMobile brand (the smaller of the two) would disappear in to Orange.

It would now seem that an entirely new brand has been created to house the two networks. Everything Everywhere is the new name for the combined venture. The Guardian has a report on the new organisation, however there seems to be very little in the way of an identity yet. So far the above typographic treatment has been circulated, but it's hard to imagine this will remain, even if it is a business to business brand. Apparently ad agencies representing the mobile networks have been involved in the new brand (bloody ad agencies?!) but neither of them have released any work yet.

Anyone know anything more?