Coke Chair

Once again Coke has demonstrated it's ability to put design thinking in to practice for its brand. The 111 Navy chair is made up of 111 recycled Coke bottles. It's been produced by the much lauded furniture design company Emeco. For the launch WK London froze one of the chairs in ice, which makes an interesting hook, but i felt as though it distracted too much from the quality of design and build in the chair itself.

(via Creative Review Blog)