Skype Crits

Despite the name Skype Crits is not connected to working for Skype. Instead it's the work of a London based agency called Brave.

The team at Brave are seeking a couple of junior creatives and using Skype to run through applicants. When I first saw this concept I thought it was a decent way of getting through a lot of interviews in a short space of time and I also thought that in order to find really special people you sometimes have to look in a special way. However there is a side of me that feels as though getting a break in the creative industry is hard enough without being made in to a circus act. If agencies like Brave aren't careful they will end up with a 'Big Brother scenario' where applicants severely lacking any social skills will rise out of the masses on pure novelty and not intelligence or insight.