08/04/2010

Moving Brands - Living Identity








Like many people in the design world I became a big fan of the approach of Moving Brands when they launched their pitch for a brand for london.

More than any other brand agency working in the world right now, these guys have a fantastic approach to creating brands. One which embraces the fluidity and open source nature of the digital world. Their work spans logo design, interactive tables, brand guides, mood films, packaging, mobile and beyond.

Last week they kindly sent me a copy of their Living Identity paper. Part brochure, part AR project. Beautifully designed and crafted, with a completely original twist on the usual agency self promotion fluff. I'll be giving a demo of the paper around my work soon and trying to convert our entire marketing team to the Moving Brands way of thinking.