29/03/2010

Design Week cusses The Body Shop

In last week's edition of Design Week an article was published regarding the departure of the UK retailers Global Creative Director, Nikki Austen. These kind of articles are not uncommon in Design Week, they ofter report on industry figures moving about.

The thing that caught my attention in this particular article was how it quickly skipped across subject and turned focus to some anonymous commentry on difficult this role would be and how badly the organisation treats it's creative team.

Since Design Week has gone all stinky and made it's online content accessible only by subscribers (why would they read it, if they have a subscription?), I have included some of the article here...

"Some industry sources are cynical about the opportunities which the position of creative director at The Body Shop will afford a new recruit.

An alleged increase in the number of product directors at The Body Shop means that there would now be 'little for a creative director to lead on', says one source."

"upper management's alleged 'lack of interest in branding', there is no 'big exercise' for a creative director' undertake says the source, who adds, 'The L'Oreal management style is very French and formal, there is no room for innovation any more, and ceative people working there feel browbeaten and frustrated.'"

Firstly; Am i being over sensitive or has Design Week been taking journalism lessons from the Daily Mail? Since when have we indulged in such gossip mongering amongst the design fraternity?

Secondly; it sounds from this phantom source that there is plenty of work for a creative director. If the creatives are not being taken seriously and 'product directors' are controlling the brand, then they definately need someone to champion design at an executive level.

Thirdly; what the hell do they mean by a 'very French' management style? sounds distinctly racist to me.

Sloppy reporting from Design Week - shame on you.