Skype Outside

Skype Outside is a beautifully executed piece brand communications. They have set up 5 artists around the world with Skype on thier mobiles. You can send any of the artists a message (via Skype, of course) and they will incorporate it in to their art work. Bloody genius idea, plus a beautifully designed and built microsite to support it. A perfect example of a brand using the web to connect with users. Plus an excellent campaign to align the Skype brand with creativity and interaction.