Guardian uses trending to create interface

The Guardian has released an interface experiment called 'zeitgeist'. It creates an overview of articles and news that are growing and declining in popularity. The design team has posted a blog article on how it was developed.

There are three aspects to this work that i really enjoy
1. they are releasing 'experimental' interactions, which aligns the Guardian brand with forward thinking and new technology - very important for newspapers
2. the design team are exploring crowd sourcing and user behaviour to determine how they serve news - letting the users decide and influence
3. they are openly exposing their process and documenting the design stages - transparency in brand communications

excellent work. very jealous of this.