18/02/2010

BBC Digital's new global visual language


BBC have unveiled an insight to their current design project

Another fantastic example of a design studio sharing their experience of creative projects. Much like the recent Guardian post this steps you through the reasons the project came in to existence and how it developed. A thorough system has come out of this work that allows the BBC design to be build from a solid structure, whilst maintaining enough flexibility for designers be as creative as possible. They have successfully brought together traditional graphic design thinking with modern technical solutions.

For me, this absolutely hits the right note. I'm working towards a similar set of goals at More Th>n and I'm even more convinced we are on the right tracks having read this.