2010 according to iain tait

I realise at this time of year (or the decade) everyone gets sick of predictions, but this presentation is worth checking out. it's very lightweight and quick. plus you can memorise it and make yourself look insightful.

i tried to embed the slides, but it didn't get on with blogger so just read it on his site.


2009 - My year in review

To say 'it's been a year of highs and lows' doesn't even cover it for me. Like everyone else, 2009 started under a cloud of recession. Through the course of the year survival has been the name of the game. We've all seen the stories of great agencies and brands running in to problems. Some high profile, some closer to home. However it has not all been doom and gloom. There have certainly been some highs.

Along the way I've worked with a handful of great people and had the pleasure of meeting a few very interesting characters. The biggest lesson for me, has been about protecting myself and my career. It became apparent this year that I had submerged myself too far in to my agency and seperating myself from it was a sticky process.

Looking back it feels like a lot has happened. My perspective on my work and my friends has changed radically a number of times. But the year is ending on a massive high with a nice long break.

So this is my brief round up of the year...
My Best Bits from 2009
- Preview's 15th party
- Falling deeper in love with Apple's iphone
- Launching the lowcostholidays.com brand and seeing it on London buses
- Spotify
- Road tripping down the California 101
- Getting addicted to Nike+
- Reading the wave of positive responses to my news of leaving Preview. Friends are good.

My Worst Bits from 2009
- Constantly hearing about the recession and great agencies like BB/Saunders and Designers Republic going under, brings a dark cloud in to the design world.
- I got bullied in to signing up for a race, next year, which is not good.
- Leaving Preview was a pretty emotional and uncomfortable experience.
- A Disney Land (LA) was a big let down. Kids loved it though.
- Had some grotty clients (won't name any names).

Inspiring Things in 2009
- Aol rebrands and gets it right.
- Proud Creative's work for the SyFy rebrand.
- Landor's work on branding the City of Melbourne
- Matt Brown for Last.fm
- Watching Che (1&2)
- Karen O -writes and releases an amazing album with Yeah Yeah Yeahs, plays every festival on the planet, tours the world, makes headlines for her fashion style, writes and releases amazing solo album for Where the Wild Things Are movie and looks hot whilst doing it all.
- Coke gets its brand in order with new packaging and guidelines
- Mad Men Series 2
- Honda - Brawn - Mercedes: It seemed as though we may never get to see Ross Brawn as team leader and Jenson Button race a good car. But never count Ross Brawn out. He bought the team for £1, pulled in new investors and kept Honda's cash, released an amazing car, kept up development and won both championships, then he sold the team to Mercedes for (a reported) £30 million. The man is a genius. Fact
- Penguin Modern Classics series

Quotes of 2009
Kasper De Graff (AIG London):
"wayfinding is giving people the confidence to get lost, knowing they will be found again"
"it's not about the space between places. it's about the space between your ears"

Michael Wolff:
"1. appreciation - understanding users and businesses, 2. curiosity - questioning everything, 3. imagination - go beyond the obvious. Exercise these three muscles rigorously, tostay creatively fit"

Related news from 2009
- Attik pulls up its roots and moves to London
- TDR shuts and Golden opens
- Moving Brands takes on the Brand for London pitch
- Twitter gets used to source brand agencies
- Scott Thomas releases his book on Designing Obama
- The UK goes crazy for pop up shops
- The internet shows its power over TV by putting Rage Against the Machine at number one.

2010 - What next
'New' is the key word for 2010. New work (details to be unveiled soon). New location, new lifestyle, new challenges, new side projects, new travel plans. All exciting. I don't remember the last time i felt so excited by the new year. Thanks for watching, I'll see you in 2010


Why Brighton needs a rebrand

Last month Michael Wolff, co-founder of one of the world's most iconic design companies - Wolff Olins – addressed the city of Liverpool in a lecture called ‘Branding the City’. Wolff’s decision to focus on the brand identity of a city is another addition to the list of high profile bids to capture the brand of a city, in order to attract tourists and businesses. The City of Melbourne’s newly unveiled brand has caught people’s attention worldwide, as did The Greater London Authority’s recent (disastrous) invitation to tender for the design of a ‘Brand for London’. With all of this recent attention on destination branding, we thought it was a good time to consider the identity of our city and soon realised that Brighton needs a brand.

Why bother with a brand?
With the recent recession driving more holiday makers to British tourist spots, now is a perfect opportunity for Brighton to address its identity crisis. Over the past twenty years Brighton & Hove has undergone a massive cultural change. Development work and local communities have grown exponentially since it achieved city status in 2000. Tourism is still massive part of the local economy and with more than 8 million tourists visiting each year, it's vital that the city is able to compete with other seaside destinations.

Brighton’s identity crisis
Brighton represents a melting pot of history and youth. You will find a blend of social and economic groups mixing together happily. However focus on the city's nightlife has damaged its reputation in recent years. From its middle class cafe culture, to its architectural flamboyance. From booming digital businesses to exuberant nightlife. There are many different sides to Brighton, but it strikes us that there is no powerful symbol that can unite these different aspects.

There are existing logos used by Brighton & Hove City Council, that have different amounts of success and recognition. However Brighton deserves an icon that can become internationally synonymous with the city. Something infectious, something worn with pride by the people of Brighton, something that visitors are drawn to.

What a brand can do for Brighton
If you want to see a city using branding to its full potential, then take a look at how the 'I heart NY' icon created an inspirational worldwide icon. By building a brand that people believe in, you can promote Brighton to businesses, domestic and international students, tourists and investors. All of which brings money in to the city council, which can be re-invested.

Engaging the people of Brighton
Iam excited by the power that the web can give communities. By connecting with Brighton's digital culture there is an opportunity to let anyone in Brighton have a say in how their home is portrayed. The deep pool of digital specialists can be used to develop a system for residents to rate, share, comment, discuss, record and respond to the city's culture. A shared brand that everyone has a stake in.

Creating the brand
Creating a brand for Brighton is a unique challenge and it would take a unique process to be successful. It's the designer to get as close to clients and their audience, as possible. This is where you would need experience of working with public sector organisations.

An open invitation
This is an open invitation to Brighton & Hove City Council, to talk about Brighton's future and how we can help to make it better.

I originally wrote this for the Preview news feed in Novemeber 2009, to follow up discussions with BHCC's communications team.


I've left Preview and I'm looking for new work - Update

Since my last post. Things have been moving pretty quickly.

So far, I've dodged shelf stacking or signing on and packed out my calendar with interviews and meetings. Last week I sent out an email to friends, explaining the situation. I've been blown away by the response so far. I had never expected so much support. In fact it makes me feel a bit slushy and soppy, when i think of how postively my friends have reacted.

Enough of the gushing shit. Here is a run down of what I've been up to:

- Updated website
- Updated PDF
- Updated CV
- Applied for creative lead at supermassive airline
- Applied for design lead at online brand
- Applied for art director at brighton agency
- Got my portfolio out of loft
- Redesigned my portfolio pages
- Cleaned and printed portfolio
- Got turned down for creative lead at supermassive airline
- Had a email exchange with Ben about freelancing in London
- Talked to father in law about accounting and being an Ltd
- Did a phone interview for design lead at online brand
- Did a face to face interview for design lead at online brand
- Met two recruitment agencies in central London
- Mailed CV and Samples to wickedbad Surrey agency
- Applied for design director role at bigtime brand agency
- Met Pete for beers and chats
- Met James for sarnies and chats
- Applied for design lead at audio brand in Brighton
- Met David for burgers and chats
- Went to JWT to see Michael Wolff in action
- Spent the day dragging portfolio round various bigtime London agencies
- Mailed PDF to my favourite Brighton agencies
- Mailed CV to best agency outside London
- Got call from and interview booked with best agency outside London
- Spoke to friends at SCDF about continuing to serve on committee
- Mailed Simon about his upcoming branding brief
- Replied to Simon's rates and availability questions
- Tried to arrange beers and chats with Mark. Failed.
- Got called back for second interview for design lead at online brand
- Set a task to present at second interview for design lead at online brand
- Attempted to move my desk in to spare room
- Moved desk, computer and books back when I realised it was freezing in there
- Called plumber re: freezing spare room
- Started work on interview task for design lead at online brand
- Giggled when I reviewed who had been looking at my website
- Arranged briefing with Simon in Dorset
- Checked map, wondered if Dorset has always been so far away
- Sketched ideas for interview task for design lead at online brand
- Started design work on interview task for design lead at online brand
- Turned down a creative lead offer at a gambling brand
- Written lots of lists. Lists make me happy

So that's week one. Bit hectic, but mostly great. Next week is going to be the crucial one though. So send your good vibes this way.


Poke is not a good agency

It's true. It's not a good agency. It's a great agency.

What makes it great?
Simple. Poke puts creativty at the heart of its business. It values design above all else and the results are plain to see. I've seen so many businesses lately that spend huge amounts of time, energy and money on running 'the business', without giving any thought to the 'product'. If you are in the business of design and creativity, then you must stay focussed on what your delivering and put quality above all else. The best sales team can't substitute good work.

Poke may not top all the tables for new business wins and it may not have an expansive global network behind it, but when it comes to recognition for their work. You'd do well to find a team that boasts so many accolades.

I realise this post is coming off a bit sycophantic, but be assured i know they have their share of troubles. However their formula clearly works.

Check out their new Hack Day. The whole agency will shut its doors to spend the day developing new ideas and basically getting creative. I know business people, that would pass out at the thought of shutting down for R&D, but Poke are fast becoming the best argument for putting the week to week financial forecasts down and thinking about the bigger picture.

If you haven't already. I suggest you go check them out.


I've left Preview and I'm looking for new work

my carefully conceived plan

After more than three years of hard work, fun, accomplishments, good friends, frustrations, optimism, pain, happiness, late nights, early mornings, pitch wins, parties, up and downs and a bit of design, I have left my agency Preview and I'm now looking for new work.

It's with a heavy heart, that I bid farewell to my team at Preview, but it's onwards and upwards from here.

I've brushed up the old portfolio, which you can see at www.martynreding.net and i'll be adding some more work to it soon.

My plans are open and I'm considering the next few months carefully. I'd like to take this chance to explore as many different options and projects as possible. Freelance work, collaborations, new jobs, lecturing, consultancy. Feel free to email me about anything and everything. I like emails.