Virgin.com by Rokkan(?)

The new virgin.com is awesome. Fact.

Everyone has been drooling over lately. By itself it's not so amazing, but when you consider how well it's designed for a corporate umbrella company, then you realise how brilliant it is. There are not many brands in the world who will put something so lovingly crafted out there for business to business and investor communications. Just imagine the amount of people involved in the client's decision making. It must have taken some brave moves by the marketing team at Virgin to get this through the board members and management structure.

Overall they have managed to create a rich site with a limited colour pallette. There are loads of beautiful litttle details, like the roll overs. And i'm a big fan of how high the twitter integration has made it up the priority level. Look! it's sat right there next to the logo. Show me another company willing to throw so much prominance behind their twitter feed.

As it turns out the site is the work of a US based agency Rokkan. I'll be honest i've never heard of these guys and i was expecting a much bigger, more notable agency to be behind it. However looking at Rokkan's site you have to admire the scale of projects and quality of clients for such a small agency (less than 20 people it seems). Good work Rokkan. All this and it seems to be without any Management other than a Creative Director.

Hats off.