03/09/2009

Action Aid - Thank You




I got this through the post a while back. It's from Action Aid and it's a beautifully simple idea. If you make regular or substantial donations you receive a personalised 'thank you' card, which details how your donation(s) have been put to good use. They show their work through individual case studies, which are backed up with photos and landing web pages, with further info on.

Such good use of case studies and personalisation are rarely seen in charity branding. The execution is also pitch perfect. The paper stock is suitable low budget, but the format, typography and rubber band binding gives it a strong feeling 'attention to detail' and craft.

I'm sure who is behind the work, but it's the best piece of direct mail i've received.