Learn Graphic Design Fast!

Saw this ad in the Metro this morning and i took me by surprise. Usually you see ads like this for journalism or creative writing, but graphic design? has it become a glamorous profession without me noticing? Since when has graphic design had a 'get rich quick' appeal to it?

I'm not against the idea of graphic design being accessible to everyone . In fact i'm all for demystifying the process.

The strangest thing about the ad is that is promises that after 3 months you'll have a full set of software skills. no mention of understanding the principles of design, no mention of learning grid systems, colour combinations or basic print techniques - just the ability to use software.