The David Ogilvy Layout - tried and tested

This is a great article on how the legendary David Ogilvy's theories on ad layouts is still highly effective and stands up to scientific testing.

This guy is one of my all time hereos. His approach to work and the things he managed to achieve as a creative director and an agency owner is the stuff of legends.

"We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination."