A brand for London - the blog

Amazing piece of work here from the gang at Moving Brands.

They have decided to pitch for the London brand tender and they've have set about their pitch the manner which they intend to approach the project. Fully inclusively, online and inviting comment and conversation.

This is modern branding at it's best (aside from the not so subtle Wolff Olins bashing).
I'm gripped watching the project unfold.