A brand for London - the blog
Amazing piece of work here from the gang at
They have decided to pitch for
the London brand tender
and they've have set about their pitch the manner which they intend to approach the project. Fully inclusively, online and inviting comment and conversation.
This is modern branding at it's best (aside from the not so subtle Wolff Olins bashing).
I'm gripped watching the project unfold.
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