Landor's Coke case study

This old school case study of Landor's work on the 'Coke' brand is a delight. I just shows how long Landor has been on top of the branding process. The stages in their project are largely the same as the stages in many of today's branding projects.

It's great that Landor have managed to keep such comprehensive documentation of thier work. The shots of the old studio going through the process are particularly nice.

Branding history at its finest.