Coke hands digital task to Work Club

Found on Campaign Live

Coke has just handed Work Club its digital advertising account without a pitch. Apparently the 'agency picked up the account without a pitch after developing some speculative activity during the past couple of months'

First of all i'd like to say 'congratulations' to the team at Work Club and secondly i'd like to say 'bastards!' that's so good i have to swear in jealous admiration. I'd love to know what the speculative activity included. I'm guessing they simply did a bunch of work in order to impress coke and open a conversation. What ever they did, it clearly worked and i'm impressed.