11/06/2009

Gucci Sloane Street London



Loving these exclusive London themed items from the new Gucci store.

It seems whenever Gucci opens a major store, they design a range of products and a launch that takes strong influences from the city's image and history. There was a fantastic campaign based around their new store in New York.


I really like this strategy. It immediately endears the brand to the city's inhabitants and aligns the distinctly italian brand with it's surroundings. very cool