01/04/2009

The Impossible Pitch



www.theimpossiblepitch.com
A small agency in Stockholm has set it's three interns a mission.

Pitch and win for an Adidas account, within three weeks.
Why?
Because according to Adidas, impossible is nothing.

When i saw this site i thought it was not only a brilliant task for interns, but a brilliant attitude towards pushing the agency forward. I'm excited to see how they do and how far they will go with achieving their mission. It's not clear if the agency has a relationship with adidas at this point, or if they have another pitch team working on a brief in tandem. Either way i wish them the very best of luck with their task and i will certainly be hoping to learn from their brilliant blog.