In the (Work) Club
A while back i started following the blog of start up agency Work Club. It was a great insight in to an agency pulling itself together and getting it's first clients and staff. It was really inspiring to track their progress, as well as learn about creating a creative team from scratch.
The original blog seems to have died, but they have since launched a chunky new site.
The work is very in the portfolio, but the thing that i love most about this site is the 'about us' section. "a creative agency with a digital spine" is how they describe themselves, which is a lovely message, that i'm very envious of. Also the diagrams and illustrations of what they do are just perfect. A relatively complex subject that has not only been made simple, but enjoyable to read. Great job.
I also really like the 'beta cheetah'. Bit odd, but funny.