Creating the Obama Logo

VSA Partners have nabbed the designer behind the now iconic Obama campaign logo. Here he gives a nice behind the project view, including some of the rejected options.

part one

part two

There are a lot of great things about the Obama campaign, but the proliferation of the icon and how it was used as a way of engaging voters was fantastic. You can play with customisation options at the LogObama website. Many fantastic things have come out of Obama's election campaign, but the fact that design and branding was taken as a core consideration has to be one of the best for me. This presentation of the process is not most inspiring, but the work and being so close to the campaign seems very exciting to me.