Design and branding for good

I was really warmed by this article in design week about landor creating branding work for proctor and gamble and agreeing to not get paid.

Digital agency poke has done a fair amount of charity work over the years, but the most fascinating deal was with an interiors company that traded a website for overhauling poke's toilets! what a genius idea.

I'd like to see more trading and swapping of skills. If we did that here at Preview we'd be flying round the world, eating sandwiches, learning to dance, making things explode and driving like pro's without paying for any of it