10/10/2008

Tourism Austrailia - by Baz Luhrmann



This new tv spot directed by Baz Luhrmann is one of the best ads i've seen in ages. It's not often that you see such a well crafted piece of work for the tv, especially not for a tourism campaign.



This is Luhrmann's second ad. His first was for Chanel and although there is the expected cheese factor you get with fragrance campaigns, again you have to admire the art direction and atmospheric editing.

I'm no fan of his cinema work, i don't own any of his films, but clearly Luhrmann is a very accomplished director. even though i was impressed with the unique nature of his films i still find it amazing how easily and effectively he is able to transfer skills to the ad format. agency creatives take note. it's not always essential to include a smug pun, or a high brow concept. Atmosphere is just as effective in conveying a message. Stunning.