29/10/2008

Pepsi brand goes to digital commentators

In a bid to convince the world that the new Pepsi brand work is good, the Pepsi brand team has sent packages out to influential bloggers around the world (strangely i didn't get one ;). the package includes a motions piece (see below)


Video courtesy of AdGabber

Strangely the roll out seems to take a very historic view of the Pepsi brand and attempts to remind us of the great heritage behind the world's second favourite cola. The problem with this approach is that your faced with a selection of really bad brand work. Over the years Pepsi has made some regrettable decisions on logos and designs, so perhaps it's not something they should be aligning the new work with.