22/10/2008

Logo loco


Over the past month I've been working on three branding projects. Whilst there is clearly a lot more to branding than logo design, it is a key aspect. It seems the logo design process is always more in depth than expected.

I've designed so many logos in the past four weeks i can't even see then anymore. to be honest I'm baffled i can keep coming up with new ones. Over the three projects there must have easily been over 200 different logo designs. admittedly the majority were either inappropriate or just plain crap, none the less it has been exhausting.