11/08/2008

bbh - ad agency in good site shocker

ad agencies are not renowned for creating great websites for themselves. if anything they can be a bit on the stinky side. you know you are and you, oh yes and you. it's a oddity. some of these agencies have the best creative minds in the country on their side and yet the quality of website's produced is generally shocking.

however bbh is the exception that proves the rule. the new global site is perfect. it has fluid and seemlessly integrated motion work, good information architecture and relevant content. all served with a simple navigation. but most importantly they have avoided the trap of trying too hard to be different and 'quirky'. instead they have served up a useful digital resource.

very nice.