01/07/2008

Attik partner moves on.


Article on Adweek about one of Attik's partners, Will Travis moving on to a new role in their parent company. By all accounts Will was highly instrumental in driving Attik forward with business development. It will be interesting to see how this effects the agency's direction. Fairly interesting article i particularly love this bit about Will trying to break the US...

Travis didn't have any business contacts when he arrived in the states, so he spent six months pitching prospects at the British Chamber of Commerce, plumbing family connections and using a Yellow Pages he purloined from a U.S. hotel room. He lined up about $250,000 in business to fund Attik's first year of rent and opened with assignments from Simon & Schuster, NBC and Columbia Tri-Star.

Now that's a man with determination on his side.