Next on Four

I like channel 4. They have a huge job in maintaining any kind of consistency and they are not only competing with the monolithic bbc, but now they compete with five hundred and one poxy cable channels. Through it all they have been responsible for some of the best shows on tv in recent years. even big brother started as a great idea. even if it has turned in to a nasty blemish on channel 4's face.

i respect their will to improve and i was really impressed to see them so publicly embracing their mission with the release of 'Next on 4'. There is an accompanying blog which has some really interesting content.

I think it would do a lot of companies good to put their mission statements out there for everyone to see. It's commendable to see them trying to up their game.