Don't call it a Hoover

I have a huge amount of respect for Dyson (the bloke and the brand). he has really stood up for design in the uk. when i heard the initial plans for the 'design academy' i was thrilled. i've always imagined someone creating an institution dedicated purely to creative endevour, much like the bahaus in the forties.

the school has recently been given the go ahead by bath council. however the plans have changed since it was first announced and now the emphasis is purely on product design and engineering. bit of a shame graphic and digital design no longer sits alongside it's core topics. None the less i have every intention of making a trip to visit the school when it opens.

In the mean time i've added Dyson to my big five (clients i want to work for).