21/04/2008

The Co-Op = Beautiful


This portfolio site from Melbourne based agency The Co-Op stands for everything i love in design right now.

Stunning use of print and finishing techniques, sublte embrace of current trends, diverse art direction and approach, perfectly photographed, a perfect mix of regional and global brands. all good.

Plus i can't quite believe they were so committed to creating the addidas brand image (shown above) that they opted to photograph it, rather than fake it.