Please send me advertising

Genius idea of the month...

Matter is a new project from Artomatic and The Royal Mail.

You sign up, they send you a box of nice things. Simple.

It's a chance for brands to talk directly with consumers without aggressively advertising.

The first box to go out included a calendar from Virgin Atlantic, Shampoo from Sauce, Wristband from Wii, Sony Ericsson phone pendant and (my favourite) some PlayDoh from Sony Bravia. All nicely made and beautifully packaged.

Direct mail that you actually want to receive. Making customers want to be marketed to. Genius. I've signed up.

(image and link found at creativeinlondon - cheers)