Today we are redesigning our email newsletter. Like many companies we have a monthly newsletter that goes out via email and let's our contacts know what we have been working on, talking about, going to etc We've also produced quite a few of these email templates for clients.
Pure360 are the Don when it comes to email marketing so myself and Wes have been sucking up every bit of advice they have to offer. Once we reviewed our own email, we soon realised how wrong some people can get it. It really is one of those digital outlets that gets chegged up people (mostly designers) thinking it's similar to creating a printed newsletter.
For some good tips on creating email newsletters check out their email marketing manual