12/12/2007

Fail to plan, plan to fail™ pt2

So i presented my marketing plan to the directors today. it went down pretty well. gladly we are all in agreement regarding our tactics and plans for the course of the year, however the responsibility is now on me to make sure we stick to and it's properly executed. it's a lot to commit to, as it's more work for the whole year, but i'm looking forward to seeing how it unfolds. the first move is a new year DM piece.

I also begun the slow unveiling of a new project. it was really to test the water with the other director. i don't want to say too much about the new project™ other than i'm taking a lead from one of my favourite design companies and producing campaign that goes beyond the usual confines of client, cost and timescales. it will either be a nice marketing tactic or the start of something huge! - i'm so excited by the prospect i could go wild.